Sunidra
A Starry Night
An immersive experience was designed for customers with a compelling visual environment based around the theme of a ‘starry night’ - to blissfully transport customers to these environs with a good night's sleep.
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SCOPE
Spatial Design
Retail Design
CLIENT
Sunidra Mattresses
YEAR
2019
â—¾ 01 / Context
Refreshed Identity, Direct Approach
In their continuous pursuit of offering the utmost convenience to customers, Sunidra unveiled a new brand identity in 2019, transitioning into a 'Direct To Consumer' model. This transformation allows consumers to effortlessly order their preferred mattresses through their website. As part of this initiative, Sunidra established kiosks in various cities across India.
â—¾ 02 / Concept
Introducing "A Starry Night"
A retail design concept crafted for Sunidra, offering a captivating visual experience inspired by the tranquility of a starry night. This immersive theme aligns seamlessly with Sunidra's commitment to providing a rejuvenating sleep experience, drawing from the brand name's Sanskrit origins where 'su' signifies goodness and 'nidra' connotes sleep.
