I’m Shayla Singh, a product designer driven by curiosity, focused on untangling complexity, designing thoughtful user experiences, and exploring the intersection of physical and digital design.
Driven by a curiosity to decode complexity, I began my design journey crafting retail spaces and spatial experiences for India’s leading brands. Over time, I was drawn to the “phygital” world — where physical and digital design meet to shape modern experiences. Whether designing immersive retail journeys or refining digital product flows, I’ve always believed great design is about more than aesthetics: it’s about creating meaningful and measurable impact.
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Transitioning into UX design felt like a natural evolution. In fast-paced startup environments, I honed my ability to balance creativity, business strategy, and human-centered thinking, a trifecta that continues to guide my work today.
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Currently, I’m pursuing an MS in Information Experience Design at Pratt Institute, deepening my expertise in product innovation, ethical design, AI, and data privacy. With over five years of experience across healthcare, tech, and retail, my mission remains constant: to craft thoughtful, purposeful solutions that drive positive change at the intersection of people, business, and impact.
EDUCATION
Pratt Institute,
New York
MS Information Experience Design
Srishti Manipal Institute of Art Design and Technology
BDes in Public Space Design
SKILLS
Analytical
â—¦ User Research
â—¦ Usability Testing
â—¦ Data Analysis + Synthesis
â—¦ Problem-Solving
â—¦ Information Architecture
â—¦ Strategic Communication
â—¦ Design Thinking
â—¦ Product Strategy
Design
â—¦ UI Design
â—¦ Interaction Design
â—¦ Wire-framing
â—¦ Prototyping
â—¦ Design Systems
â—¦ Visual Communication
â—¦ Accessibility Design
â—¦ Data Visualization
Technical
â—¦ Figma
â—¦ HTML + CSS
â—¦ JavaScript
â—¦ Python
â—¦ Adobe Suite
â—¦ Tableau
â—¦ Miro
â—¦ Jira
EXPERIENCE
User Experience Consultant
Center for Digital Experiences
02.2025—Present
Conservation Lab Technician
Pratt Institute
08.2024—Present
Founding Product Designer
ERbuddy, Inc.
09.2022—08.2024
Design Manager
Curer
09.2020—05.2022
Spatial Experience Designer
KREO Design & Innovation
11.2018—04.2020
Retail Experience Designer
Serendipity Delhi
08.2017—10.2018
CERTIFICATIONS
â—¦ McKinsey Forward Program
â—¦ Google AI Essentials
â—¦ Google Foundations of UX Design
â—¦ Generative AI for Designers
CLIENTS & BRANDS

