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I’m Shayla Singh, a product designer driven by curiosity, focused on untangling complexity, designing thoughtful user experiences, and exploring the intersection of physical and digital design.

Driven by a curiosity to decode complexity, I began my design journey crafting retail spaces and spatial experiences for India’s leading brands. Over time, I was drawn to the “phygital” world — where physical and digital design meet to shape modern experiences. Whether designing immersive retail journeys or refining digital product flows, I’ve always believed great design is about more than aesthetics: it’s about creating meaningful and measurable impact.

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Transitioning into UX design felt like a natural evolution. In fast-paced startup environments, I honed my ability to balance creativity, business strategy, and human-centered thinking, a trifecta that continues to guide my work today.

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Currently, I’m pursuing an MS in Information Experience Design at Pratt Institute, deepening my expertise in product innovation, ethical design, AI, and data privacy. With over five years of experience across healthcare, tech, and retail, my mission remains constant: to craft thoughtful, purposeful solutions that drive positive change at the intersection of people, business, and impact.

New York, NY, USA

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EDUCATION

Pratt Institute,
New York

MS Information Experience Design

Srishti Manipal Institute of Art Design and Technology
BDes in Public Space Design

SKILLS

Analytical

â—¦  User Research

â—¦  Usability Testing

â—¦  Data Analysis + Synthesis

â—¦  Problem-Solving

â—¦  Information Architecture

â—¦  Strategic Communication

â—¦  Design Thinking

â—¦  Product Strategy

Design

â—¦  UI Design
â—¦  Interaction Design
â—¦  Wire-framing
â—¦  Prototyping
â—¦  Design Systems
â—¦  Visual Communication
â—¦  Accessibility Design
â—¦  Data Visualization

Technical

â—¦  Figma
â—¦  HTML + CSS
â—¦  JavaScript
â—¦  Python
â—¦  Adobe Suite
â—¦  Tableau
â—¦  Miro
â—¦  Jira

EXPERIENCE

User Experience Consultant
Center for Digital Experiences
02.2025—Present

Conservation Lab Technician
Pratt Institute
08.2024—Present

Founding Product Designer
ERbuddy, Inc.
09.2022—08.2024

Design Manager
Curer
09.2020—05.2022

Spatial Experience Designer
KREO Design & Innovation
11.2018—04.2020

Retail Experience Designer
Serendipity Delhi
08.2017—10.2018

CERTIFICATIONS

â—¦  McKinsey Forward Program 
â—¦  Google AI Essentials

â—¦  Google Foundations of UX Design
â—¦  Generative AI for Designers

CLIENTS & BRANDS

Logos of brands I have worked with
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