EPP: EmiratesPadPro
A New Fusion Sport
EmiratesPadPro promotes the rapid growth of Padbol and Padel Tennis in the Middle East, actively contributing to the rapid growth of Padbol as a sport, with aspirations for it to become a part of the Olympic Games in the near future.
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SCOPE
Branding
Communication
Spatial Graphics
CLIENT
EmiratesPadPro
YEAR
2021-2023
â—¾ 01 / Context
Leading the Padbol Wave
EmiratesPadPro (EPP) is a sports academy that runs and operates one of the newest and fastest-growing sports in the world – Padbol. Padbol attracts a broad target audience as it is both social and competitive. It is a low-barrier entry sport where all ages and genders can play. Padbol was created in 2010 in Argentina and is now played in over 42 countries, it is a fusion sport that combines elements of some of the most popular sports in the world: football, padel tennis, and volleyball.
â—¾ 02 / Objective
Pioneering Padbol in the Middle East
EmiratesPadPro has the exclusive rights for owning and operating Padbol courts in the MENA region, which is a patented and trademarked sport. The academy is located in Al Quoz Four, Dubai, and is spread over a 10,000 sqft area with 7 Padbol courts, making it the largest Padbol academy in the world. EPP hopes to generate substantial buzz and traction, positioning EPP to represent the region and participate in the Olympics.
â—¾ 03 / Directive
Unconventional Sporting Flair
The EPP logo and branding had to stand out and have an identity distinct from the usual colour scheme and style that other sports usually follow - exhibit the newness of padbol, a new fusion sport, and be as distinct to set apart. To do this, a colour scheme that is different from the norm was adopted yet keeping the logo style in line with the sporty feel that the academy wanted to reinforce - but with its own flair and fusion.
