Nuovocone
Conscious Couture
Nuovocone crafts unique, sustainable luxury garments with unmatched craftsmanship. A collection that combines timeless elegance and modern flair, reflecting both style and ethical consciousness.
SCOPE
Identity Design
Branding
Art Direction
CLIENT
Serendipity Delhi
YEAR
2023
â—¾ 01 / About
Conscious, Considerate Fashion
Nuovocone is an eco-conscious luxury apparel brand that is dedicated to creating sustainable luxury pieces that are one of a kind and made with the highest quality craftsmanship. The collection offers exquisite one-of-a-kind designs crafted using only environmentally friendly materials that have been entirely repurposed from sustainable collected textiles.
â—¾ 02 / Name Synthesis
Timeless Style: The Nuovocone Story
In conceiving the name Nuovocone, my goal was to capture the essence of our brand's luxurious, regal, and premium clothing style. This unique apparel is meticulously crafted by breathing new life into discarded precious textiles, ensuring they maintain a sense of luxury even after being repurposed.
"Nuovocone" is a fusion of two words - "Nuovo," meaning new in Italian, and "Cone," a nod to pinecones. Pinecones symbolize the potential for new life and growth, representing regeneration as one of the oldest plant species on Earth and being evergreen. Nuovocone, much like the pinecone, regenerates materials to fashion timeless clothing designed to last a lifetime. In essence, Nuovocone signifies revived apparel crafted to endure for generations. The logo form draws inspiration from this concept.
